jim & jim makes building technology sexy
ONLINE CAMPAIGN On behalf of the Building Services Industry Association, jim & jim—an agency specializing in «Youth Marketing»—designed and implemented a video campaign incorporating social media elementsUnder the claim "We, the building technicians", the importance of the professional group of plumbers, ventilation and heating engineers and sanitary engineers is highlighted in an entertaining way in two different commercials. The aim is to arouse general interest in this traditional industry and encourage young people to pursue training and further education in this sector.
In order to address the young target group as precisely as possible, jim & jim is focusing mainly on online channels for the building services campaign. The commercials can also be seen in Swiss cinemas in three languages. The in-house media agency "StudiMedia", which specializes in university marketing and employer branding, was responsible for media planning. jim & jim also relied on seeding in collaboration with Facebook star Rash Zamorano to reach the young target group even more authentically. The young vlogger's posts reach tens of thousands of users on various social media channels every day. Click here for the video "Mach Lehr Brudi im Gebäudetechnik": http://on.fb.me/1YVWZOFThe campaign also saw the launch of the landing page http://www.wir-die-gebaeudetechniker.ch/bildung revised. The website shows the two videos and leads the user with one click to the education and training offers of the industry.
