Every second Twitter user has already bought their Christmas presents

Women in particular are on Twitter at the last minute: over 60 percent of them use Twitter in the last few weeks before Christmas to find inspiration and creative ideas for the perfect gift and to exchange ideas with others. The gift categories of films, music or games (39 percent), clothing/accessories/jewelry (38 percent), perfume/cosmetics (31 percent) and electronics/household appliances (27 percent) are particularly popular. Purchases are primarily made online: Three quarters of German Twitter users (75 percent) order their Christmas gifts online. In 2015, there were more than 2.4 million tweets about Christmas alone on Twitter in Germany.

New Year's Eve and good intentions for the new yearAfter the festive season, it's time for German Twitter users to relax: 50 percent of them want to stay at home after the Christmas holidays and relax before getting straight to the party preparations for New Year's Eve on Twitter. The New Year's greeting is of course a must: at midnight on the dot, the number of tweets skyrockets and multiplies compared to the day's activity. In addition to all kinds of good wishes, good resolutions for the New Year are also shared on Twitter: 36% of German users make a firm resolution to get back into regular exercise. A further 35% want to pay more attention to healthy eating in the coming year (according to the Twitter Insight Survey #Christmas2015).