Infographic: More success thanks to app marketing

The potential of app marketing is huge, especially for companies in the e-commerce sector. Apps influence consumer decisions, complement online and offline brand experiences and promote long-term customer relationships. In 2015, global app sales amounted to USD 70 billion. This figure is expected to rise to an estimated USD 189 billion in 2020. It is therefore not surprising that app users are 90 percent more likely to add something to their shopping basket than mobile customers who use browsers. ideally, marketers can use app marketing to address their target groups in a targeted manner, reactivate them and thus contribute to the achievement of corporate goals. In doing so, they should build on five pillars:1. app store optimization2. App indexing3. App promotion4. App tracking5. App re-engagementThe following infographic shows what these pillars are all about and why app marketing is worthwhile. The infographic can be here download as PDF.