Great cinema for the movies

The entire communication presence - from the logo and corporate identity to the microsite - was newly developed and implemented by the FCB Zurich agency. All relevant media channels were used as part of the orchestrated campaign. In addition to classic print subjects, radio spots, online films and lots of digital content are used. FCB Zurich was also responsible for the entire content planning and production, with a special highlight being the 60-second cinema spot, which can currently be seen in all major cinemas for three months. This is not a classic commercial, but a trailer that announces the day of the movie in the best blockbuster style. The trailer shows how an everyday story is transformed into great cinema through cinematic staging. The production was carried out by FCB Zurich and further information on the Day of Cinema can be found at tagdeskinos.chhttps://www.youtube.com/watch?v=y5zgmeUxIok