Free brochure for a clear view of the Swiss online video market

50% of young adults already consume TV online and on mobile devices. Moving image advertising must therefore be designed differently in terms of production and structure, depending on whether it is placed on TV, WebTV, social media channels, as an outstream ad or on the company website. With the publication "On all screens in the lead", the two WebTV providers Wilmaa and Teleboy want to give advertising clients and advertising experts an understanding of the peculiarities of online video advertising and sensitize them to specific questions relating to creation and production. At the same time, it provides an overview of other aspects of this form of advertising: Stefan Küng, owner of the media agency TWmedia, points out the changing use of moving images and describes the challenges of planning this form of advertising and reaching millennials. Siri Fischer, Managing Director of IGEM (Interessengemeinschaft elektronische Medien) shows how much is already being invested in online video advertising today - and how much this market could still grow.Moritz Schneider and Michael Weber von Hoy reveal what their digital agency is doing to combat ad fraud and that they spend around a quarter of their total working time on such security measures. And Coop Head of Marketing Thomas Schwetje uses his own examples to explain how he and his team coordinate the interplay between TV, YouTube, WebTV and social media. What's more, Coop is now also integrating WebTV into its own content marketing by using WebTV as an independent corporate TV channel: http://www.wilmaa.com/de/about-us/publications/. It is also available to interested parties in printed form.