Goldbach delivers TV-synchronized mobile advertising

Goldbach SynchScreen recognizes TV commercials fully automatically. This takes place in real time on all relevant public and private TV channels in the entire DACH region. SynchScreen is therefore the only product to monitor more than 100 TV channels in the German-speaking advertising market. For maximum recognition and accuracy in all countries and national languages, Goldbach SynchScreen has exclusive algorithms for decoding both video and audio signals. On this basis, specific spots can be triggered on air and extended with mobile advertising and AdWords campaigns with pinpoint accuracy, while the integration of SynchScreen into the mobile DSP Splicky enables additional data-supported targeting, for example by incorporating local, technical and target group-specific parameters. This data-supported campaign control in real time enables Goldbach to improve the probability of matchingTV use and mobile campaign.Around a dozen advertisers are already using SynchScreen to reinforce TV campaigns with an interactive dialog on mobile devices and tablets. Antoine Caffin, Chief Marketing Officer at SALT: "With the help of Goldbach SynchScreen, we have been able to continue our TV campaign digitally with mobile advertising, create additional interaction with our target group and successfully generate new business."Second screen as an opportunityStatistically, attention during TV viewing is increasingly distributed across several screens. Accordingly, significantly more than 50% of TV viewers surf the internet while watching TV and prefer to use their smartphone to do so. This parallel use opens up new opportunities for both advertisers and viewers. Goldbach SynchScreen taps into this potential and offers unique advantages for brand communication. Goldbach SynchScreen triggers are directly connected to Splicky, Goldbach's mobile DSP, and can therefore be booked, controlled and optimized as part of managed campaigns using a single tool. SynchScreen DACH campaigns are handled by Jaduda GmbH in Berlin. For country-specific campaigns with Goldbach SynchScreen, the usual contacts can still be accessed and a video explains how it works: