Goldbach Audience becomes Tamedia Advertising's partner for video marketing

From March 2017, Tamedia Advertising and Goldbach Audience will jointly offer their advertising clients high-quality, high-reach video products. Tamedia Advertising will continue to focus on direct sales, while Goldbach Audience will offer the inventory within its network and data products, with advertising customers benefiting from an expanded video reach with national coverage across all devices, both in traditional and programmatic buying. At the same time, the high quality level of the video products in terms of parameters such as "completion rate", "view through rate" and "visibility" is to be further increased, but not only the optimized design of existing video products is to be driven forward. The development of future joint data and targeting products in the video sector is also an important pillar of the partnership. "The trust that Tamedia has placed in us in the form of the marketing partnership is a great success for us. It shows that the path we have chosen to exclusively market quality inventory is the right one," says Stefan Wagner, Managing Director of Goldbach Audience (Switzerland) AG, who is delighted with the collaboration. "Goldbach Audience is the ideal partner for Tamedia Advertising to ensure the best possible marketing of our high-quality inventory on all devices. This step also creates more transparency in the video marketing market", adds Dominik Lämmler, Chief Sales Officer Display Classified & Tamedia Network at Tamedia Advertising.