Goldbach Audience launches new display advertising

Parallax combines all the good features of conventional display banners and supplements them with additional features. The Parallax ad is placed behind the content field instead of on the top, left or right-hand side. The static format window in the text means that part of the ad is visible at any one time. As the user moves through the website content and scrolls up or down the screen, the parallax window moves over the ad, gradually revealing the message and allowing the user to decide which part of the ad they want to see. Thanks to the pleasantly unusual nature of the ad, the customer's attention to the advertising content is further increased. Parallax can also be used to create an animation or a movie that interacts with the reader. This leaves plenty of scope for creativity and design in order to realize the desired message and other campaign objectives.

The ad is covered by the scrolling text, so the user decides which part he wants to see. Test Parallax.The Goldbach Parallax network includes wildeisen.ch, gourmetathome.ch, familienleben.ch, schoenesleben.ch, nachhaltigleben.ch, stilpalast.ch and fashionpaper.ch.