Goldbach Audience launches "GAVIN
MOVING PICTURE The Goldbach Video Network is becoming programmatic: Goldbach Audience is offering advertising clients automated booking of premium video inventory as of January 1, 2015 and is launching the online marketplace "GAVIN" (Goldbach Automated Video Network) for this purpose.
Goldbach Audience launches an automated video network.With the Goldbach Automated Video Network "GAVIN", Goldbach Audience creates for the first time the possibility to book premium video inventory automatically and directly: this includes individual sites, premium Internet TV platforms, premium TV brands, Best of Swiss Video and premium video from the Goldbach Video Network. For the market launch of "GAVIN", the high-reach premium sites and brands IP Deutschland Belcom, Viacom, Wilmaa and Zattoo, among others, are already included. In addition to inventory, the video marketplace also provides target group data for targeting. This allows advertisers to select not only the inventory sources, but also their target group, which significantly increases the reach of a campaign.Alexander Horrolt, Managing Director Goldbach Audience (Switzerland) AG is convinced that the automated trading of media volumes is a key element for the future of online advertising: "By creating "GAVIN", the first premium video marketplace in Switzerland, we are setting new standards in the field of programmatic. The hand-picked number of premium publishers gives Programmatic a completely new meaning. "GAVIN" not only increases the efficiency of the booking process, but also offers customers and agencies targeting opportunities for the desired target group in branded environments of Swiss premium publishers. "Simon Jordi, Product Manager Video Goldbach Audience (Switzerland) AG also sees only advantages for publishers in "GAVIN": "With the creation of the video marketplace "GAVIN", we are actively developing the market and also represent the interests of publishers to customers and agencies. Our partners' inventory is in the best of company, alongside a handful of select premium publishers. A process-simplified programmatic value chain needs sales power and negotiation skills, which we can offer as Goldbach Audience. "GAVIN" protects our premium partners on the one hand and meets the high demand for premium video inventory on the other. "The programmatic video marketplace "GAVIN" will be launched on January 1, 2015.
