GENNEX: Switzerland's first interactive business conference
500 leaders, 20 industries, 30 international speakers
Over 500 change and innovation leaders from more than 20 industries will meet 30 international speakers, experts and thought leaders on the grounds of the Air Force Center Dübendorf. Among the guests are Nobel Prize winner Prof. Muhammad Yunus, former Blue Angels pilot John Foley, "On" CEO David Allemann and snowboard gold medal winner Tanja Frieden.
Management style: it's the attitude that counts
Co-organizer Christian Frei explains: "The most common mistake that leaders make when tackling digital change is to view it from a purely technological perspective. Leaders who want to make a company or institution fit for digital change must first ensure that the right mindset, organizational skills and culture are in place to embrace the changes ahead. Neither a technology nor artificial intelligence or an app will bring an organization into the next century." GENNEX's topics cover three critical levels of holistic transformation in theory and practice: leadership and cultural change, creativity and innovation, and the use of disruptive technologies in everyday life. The international speaker line-up is carefully curated and comes from the fields of business, art, sport and creativity. You can find more information about the speakers here. Tickets for the event can be purchased here acquire.In collaboration with GENNEX, MK is also giving away 2×2 tickets valid for both days of the event. Each of these tickets is worth CHF 790. If you would like to take part in the prize draw, please send an email with your contact details and the subject GENNEX to [email protected]. The winners will be contacted personally on August 24, 2018.

