Five tips for marketing via Instagram
1. use creative tools
Instagram is a highly visual medium - so get creative! Use the countless filters, special effects and editing options that Instagram has to offer. Make sure your content is as exciting as possible, but visually recognizable. For example, use the same filters, perspectives or a color scheme that reflects your corporate design. And above all: play with the square format. Since Instagram has abandoned the square format, there are no limits to the format you can use!
2. mix photos and videos
Probably the most popular tactic in terms of marketing via Instagram at the moment is to intersperse a few videos between the standardized photos. It has been proven that moving image content can generate up to three times more inbound links than static content. This is where the magic word of storytelling comes into play again, which is made much easier with short videos than with individual images. Thanks to Instagram's editing options, creating videos is no longer rocket science. It is even possible to pause a recording and continue with another scene.
3. establish your own hashtag
For every new campaign or every new product, it is worth developing your own creative hashtag with recognition value. This is often the product or brand name itself. Short slogans, statements or calls for interaction have also had a great impact in the past. With the #makebikeportraits campaign, Levis Germany managed to get around 6000 Instagrammers to post photos with their bikes and link to Levis.
4. linking and cross-media linking
Use the opportunity to link your Instagram account to your website or other social media profiles of your company using a short link on your profile to collect leads or refer to more comprehensive content. Unlike on other platforms, it is also quite common on Instagram to link to third-party or even competing companies. If you want to grow your own number of followers as quickly as possible, it is best to follow and tag anyone who is active and well-known in your industry or has common interests and skills. At best, the result is greater attention and increasing follower and mention numbers for everyone involved.
5. find influencers
Find opinion leaders and turn them into an innovative showcase for your products and services. Especially in the areas of nutrition. Fashion and beauty, there are thousands of Instagrammers with countless followers who are keen to collaborate with companies. These opinion leaders are the direct route to your target group, as your followers blindly trust you when it comes to new trends and products. Collaborating with the right influencers in your industry can quickly increase your brand awareness and follower count. However, make sure that the selected influencer uses the desired, relevant hashtags and links to your account.Source: www.socialmediaakademie.de, Blog entry Nora Horn, February 08, 2016
