1. as personal as possibleBeing one of many - that is no longer enough for subscribers in 2017. They want to be addressed as a person and an individual. Of course, this requires as much data as possible. Every email sending tool comes with the tools to use this data. The trend is also referred to in specialist circles as "hyper personalization".2. optimized for on the go According to estimates, more than 50 percent of newsletters are now read on smartphones. Mobile optimization is therefore not actually a new trend. Nevertheless, it is still often neglected. By 2017 at the latest, however, all mailings, newsletters, campaigns and landing pages should be accessible on smartphones and tablets.3. interactive through new media formats Newsletters with pure text deserts are a thing of the past. Variety is in demand. That's why the trend in 2017 is increasingly moving towards interactive elements and videos - especially on mobile devices.4. use email marketing across all channels Email marketing should not become active independently, but as part of marketing at the right moment. To achieve this, the data must be available across all channels and controlled there with a uniform approach. Otherwise, potential customers will be scared off.5. use automated processes Writing to subscribers with the right content at the right time - this can only be achieved through automation. This is where the tasks of an email marketing manager shift: they optimize processes and analyze campaigns, but at best rarely have to intervene.
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1. as personal as possibleBeing one of many - that is no longer enough for subscribers in 2017. They want to be addressed as a person and an individual. Of course, this requires as much data as possible. Every email sending tool comes with the tools to use this data. The trend is also referred to in specialist circles as "hyper personalization".2. optimized for on the go According to estimates, more than 50 percent of newsletters are now read on smartphones. Mobile optimization is therefore not actually a new trend. Nevertheless, it is still often neglected. By 2017 at the latest, however, all mailings, newsletters, campaigns and landing pages should be accessible on smartphones and tablets.3. interactive through new media formats Newsletters with pure text deserts are a thing of the past. Variety is in demand. That's why the trend in 2017 is increasingly moving towards interactive elements and videos - especially on mobile devices.4. use email marketing across all channels Email marketing should not become active independently, but as part of marketing at the right moment. To achieve this, the data must be available across all channels and controlled there with a uniform approach. Otherwise, potential customers will be scared off.5. use automated processes Writing to subscribers with the right content at the right time - this can only be achieved through automation. This is where the tasks of an email marketing manager shift: they optimize processes and analyze campaigns, but at best rarely have to intervene.
