From Hero to Zero: Is 2017 Flash dead for good?

FLASH For decades, Adobe Flash was the format used to create online display ads. In recent years, HTML5 has taken over the market. Undertone illustrates this shift in an infographic titled «Flashmageddon.»."By 2017, no browser will support Flash technology anymore. We will no longer see advertising media built with Flash much sooner than that," predicts digital expert Jörg Schneider, Country Manager Germany at Undertone. The reason: agencies generally no longer accept Flash formats, and an infographic from Undertone shows seven reasons why HTML 5 could trump Flash.