Facebook ahead of Twitter and Google+
SOCIAL MEDIA The social web is dynamic—new platforms are constantly emerging and disappearing. To track these developments and the resulting changes in user behavior, xeit GmbH has been conducting an annual study on social media usage in Switzerland since 2009.Why do Swiss internet users become fans of a Facebook fan page and what content do they expect to find there? How do they feel about privacy settings? How many have installed a QR code reader on their smartphone? And do they use it? With the survey on social media use in Switzerland xeit GmbH For the sixth time, the study provides the analytical basis for answering questions. The current edition of the study series "Social Media in Switzerland" is based on an online survey with 900 Swiss participants.
Instagram overtakes Twitter and Facebook remains the most used social network in Switzerland.- Mobile internet usage continues to rise: 91% use the internet at least once a week while on the move. This is an increase of 22% compared to the previous year.- 61% feel stressed from time to time by constantly being online.- The younger generation checks privacy settings more conscientiously than the older generation.- Less than half of respondents (40%) have installed a QR code reader. 70% of them rarely or never scan a QR code.- 32% use blogs regularly for business reasons. Especially in dynamic industries, blogs are a good way to keep readers up to date.- Social networks are still preferred to be used at home. Despite all the prophecies of doom, Facebook remains the most widely used social network in Switzerland. 73% of the people surveyed use Facebook regularly.- Attractive, high-quality content is the most important criterion for web users to follow or like a company.- Further information on the statistics and the survey can be found at here.
