Eye-tracking analyses directly via the smartphone

The best thing about it is that no app or software needs to be installed to take part in or conduct a study. Eye-tracking analyses can be carried out quickly, inexpensively and in large numbers simply via a link, providing important information about whether an advertising message is received by the recipient or not, particularly in marketing. Eye tracking also plays an important role in the usability of web interfaces, for example. Eye tracking has therefore been an integral part of the campaign setup for years in the development of advertising films, advertisements, banners, websites or print products. However, this market research method has always been very time-consuming and costly: test persons had to be invited to a special eye-tracking laboratory on a specific date, and special premises, special hardware and people were required to carry out the analysis. At the same time, only a relatively small number of cases could be obtained.

Simplification of the research method

The new eye-tracking technology from Eyezag radically simplifies the handling of this research method: studies can be carried out very easily via the test person's smartphone, without them having to download an app or anything similar. Participants can take part in a study simply by clicking on a link in an e-mail. The only requirements are an internet connection and the Google Chrome browser.

Quick to implement for companies

Eye tracking with Eyezag is also very straightforward and, above all, quick to implement for companies. Market researchers or companies will not need to install any software in the future either to create eye-tracking studies or to analyze them. As a SaaS solution, the Eyezag software is also easily scalable and therefore suitable for projects of any size. Another advantage: Similar to online surveys, Eyezag can also easily connect test persons for eye-tracking analyses via the panel service providers available on the market. This also includes onsite recruiting, the combination of different panels as well as e-mail and social media campaigns. Eye-tracking studies can therefore be carried out within a few days.