Emojis as a marketing tool

Six billion emojis are used worldwide every day.Over the next few years, Boost Group will create customized 'Collectibles' ideas for retailers and implement them based on the Emoji Company's trademarks and copyrights in Western Europe, Eastern Europe, Southern Europe and Russia.Boost will focus on the implementation of classic campaigns and collectibles' promotions, citing the resounding impact of the Minions campaign for Carrefour in Spain and France, which was successfully launched in 2015 and won this year's International Loyalty Award in London.Emoji's portfolio includes nearly 4,000 icons developed specifically for the licensing business. The official Emoji wordmark is known around the world and its icons are used by the most prestigious licensing partners in various industries for merchandising, promotions, loyalty programs and advertising purposes. "At Boost Group, we are very proud of this new license. There's no better way to express yourself than with icons, and they just put you in a good mood. Our marketing and creative team is already working on the exciting challenge of developing fun concepts, games and digital solutions," says Mario Schwegler, CEO Boost Group and adds: "We now offer our customers in Europe 360° brand promotions to activate shoppers and increase sales and average basket size. "We are delighted to be working with the Boost Group, which has a track record of delivering fantastic loyalty programs. Together we will establish the official emoji wordmark for various digital and physical collection promotions over the next few years. What our partners are looking for is consistency, and the official emoji wordmark ticks all the boxes for lasting fun and success. We are looking forward to the first launch," explains Marco Hüsges, CEO emoji Company.