An exciting journey into the digital future

Jörg Eugster (right) at the book launch with host Roland Gerber from the Marketing & Business School Zurich The author of the new book "Übermorgen - Eine Zeitreise in unsere digitale Zukunft" is already well-known as an internet entrepreneur and pioneer. Jörg Eugster has also made a name for himself as a consultant and speaker.Futurologist?But since a lecture in Linz, Upper Austria, in front of an audience of around 400 in October 2016, he has also been regarded as a futurologist. The organizers had announced him as such because he had titled his presentation "Digitalization 2030 - where is the journey going?". "Missionaries of the future - don't believe everything!" writes Jörg Eugster in a Online updatein which he addresses the issue of futurology.The latest statusEugster's book is not a novel about the future, but looks at the present from a future perspective, which is characterized by the digital transformation. 3D printers, drones, robots, self-driving cars, augmented and virtual reality, voice recognition, big data and artificial intelligence are not just buzzwords, but already exist and are likely to become very important in the future.This easy-to-understand book is aimed at anyone who wants to be up to date with the latest developments in digitalization and wants to gain a comprehensive and not too in-depth insight into the relevant topics of digitalization."work in progress"For Jörg Eugster, his new book is a "work in progress". In addition to the printed 264-page work, which will be published in the Bookstore is available, the entire content is also available online and, as described above, is continuously updated. In addition, the author maintains a website geared towards mobile devices. Newsblogone Newsletter and is also available on Social media active.TurquoiseJörg Eugster had already chosen turquoise as his "corporate color" some time ago. That is why he had invited people to a "turquoise book launch" for his new work. It took place on May 2 at the Marketing & Business School Zurich (MBSZ) in Zurich.