Three tips for moving image advertising during the Christmas period

In the run-up to Christmas, digital moving images are just the thing to attract attention in a highly competitive environment.Tip 1: Awaken emotions for the celebration of loveChristmas is not called the festival of love for nothing. Emotions are an even more powerful lever than usual. Moving images are ideal for conveying feelings. Last year, Edeka's "#heimkommen" campaign showed us how it's done. Within 24 hours, the video with the old man staging his own death to bring his busy family home for Christmas achieved five million Facebook views and more than 1.2 million YouTube clicks. Even in this risky story, users accepted that this touching family gathering under the Christmas tree was linked to a brand message, because Christmas also has a commercial aspect for everyone and the target groups are open to this.Tip 2: Think about mobile viewing habitsThe majority of videos are now watched on smartphones and smartphone users are reluctant to turn the screen to landscape format. Vertical formats have therefore established themselves. The square 1:1 format, a familiar standard on Instagram and Facebook, is becoming increasingly popular. The advantages are obvious: vertical formats fill (almost) the entire screen in the preferred hand position and your content receives the user's full attention. Use these formats to get your advertising message across in the best possible way. There are no separate media costs for this.Tip 3: Accompany users on their Christmas journeyWith intelligent storytelling, you can guide users through the entire pre-Christmas and Christmas period up to and including New Year's Eve and New Year's Day. To do this, produce several videos that cover the relevant topics relating to Christmas and the end of the year, such as the search for suitable gifts, the first snow, festive recipes, wishes for the New Year, etc.. This increases advertising recall and you are present with your target group throughout the entire period. You can pick up on your product story at any time and continue to tell the story.