DMEXCO 2018: YouTube announces new advertising format

The YouTube player automatically adjusts to the size of a video on mobile - whether the video was recorded vertically, square or horizontally. To provide a similar seamless experience for video ads, YouTube is expanding its mobile ad formats with Vertical Video Ads. With this format, YouTube is responding to the changing usage and viewing behavior of its users - mobile devices now account for more than 70 percent of viewing time worldwide.

Vertical video ads can be used for any advertising inventory

Vertical Video Ads are available for YouTube and Universal App campaigns and can be used for any advertising inventory. They are currently limited to TrueView In-Stream Video Ads, TrueView Video Discovery Ads and Bumper Ads.

New YouTube statistics

GLOBAL- YouTube has more than 1.9 billion logged-in users per month. Every day, they watch over a billion hours of video and generate billions of views.- YouTube is available in 91 countries and 80 languages, covering 95 percent of all Internet traffic.- Globally, 70 percent of all playback time on YouTube is generated via mobile devices.EUROPE- 55% of viewing time of European content is from non-EU countries.- In Europe, the viewing time of YouTube content on TV has increased by 45% compared to the previous year.- The number of European YouTube channels with more than one million subscribers has increased by over 70% compared to the previous year.- The number of YouTube channels from Europe with a six-figure or higher revenue has increased by over 35% compared to the previous year.- The ad-financed YouTube Originals format "Training Days" from the UK has achieved over twelve million views so far, which corresponds to around 150 years. 35 percent of viewers are not from the UK.