Digital campaigns for LC1 and Hirz cottage cheese

Goldbach Interactive won the pitch for the LC1 digital campaign.lactalis Nestlé Fresh Products Switzerland commissioned Goldbach Interactive with two digital campaigns following a successful pitch at the end of 2016. The digital agency created an image campaign for the probiotic yoghurt line LC1 with Swiss Olympic champion Dominique Gisin as the testimonial. The LC1 campaign was successfully launched at the end of January 2017, and Goldbach Interactive has now also been awarded the contract for a digital communication campaign including a TV commercial for Hirz Hüttenkäse. "We want innovation and pragmatism from an agency and are looking for a partner that not only executes, but is proactive. That's exactly what we found in Goldbach Interactive with its digital DNA," says a delighted Claudia Teucher, Brand Manager Nestlé LC1. The campaign is expected to launch in mid-May 2017.LC1 and Hirz are traditional Swiss brands and part of Lactalis Nestlé Frischprodukte Schweiz AG.