Digital transformation affects marketing

Dr. Marc K. Peter from the University of Applied Sciences Northwestern Switzerland (FHNW) presents the seven fields of action for digital transformation at the Digital Summit for SMEs.The SME Transformation study by the University of Applied Sciences Northwestern Switzerland, which will be presented in full in November, is highly relevant. Over 2,500 people from SME companies took part. Initial results were presented at the Digital Summit for SMEs on August 29. Most of the planned digital transformation projects come from the areas of marketing, sales, CRM and customer data with a total of 67 percent, followed by process optimization (42%), data management (37%) and IT and IT security (35%).Instructions for practiceThe aim of the study is to produce a practical guide for SMEs. Together with the results of the study, it will be available from November at www.kmu-transformation.ch are available. Dr. Marc K. Peter, Head of the Center for Digital Transformation at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW), is responsible for the study. here download a questionnaire from the University of St. Gallen for a "Digital Maturity Check". The questionnaire is part of the "Digital Maturity & Transformation Study" published for the third time by the Institute of Information Systems at the University of St. Gallen. The 2017 study report can be here can be ordered free of charge.Sold out SummitWith 550 participants, the first Digital Summit for SMEs was practically sold out. They benefited from 20 keynotes, 42 learning workshops, over 100 partner companies and 150 experts. The newly launched knowledge platform on the topic of digitalization will go on tour from autumn 2017, bringing expert knowledge to the regions. Workshops and in-depth courses will also be held at the Mehrwertfabrik Oerlikon in Zurich. More information is available here.