Digital turns everything upside down

Presenting the new Marketing Day 2017: Gudio Rumi, Uwe Tännler, and Thomas Volprecht. At the Partner & Friends Networking Event at Kaufleuten Zurich on November 3, Organizing Committee President Uwe Tännler, together with partners, presented the new concept for the Marketing Day.From Event to FestivalLast year, the event drew over 1,100 attendees to the KKL Luzern. The Marketing Day has thus been very successful in its current format. Nevertheless, the organizers have planned a relaunch to further develop the event.From an event to a festival, from a linear conference to an interactive meeting platform that also takes place digitally—that’s how Uwe Tännler described the intended change. Guido Rumi and Thomas Volprecht, both with the event service provider Standing Ovation, presented details of the concept. Roberto Carboni from Hauser & Partner presented initial ideas for flexible spatial design. Thomas Schärer, representing Opera AG, is once again on board for event technology.