Digital Selling

There are plenty of books on digitalization, but few venture into the lowlands of concrete business processes. This book is aimed specifically at companies in the business-to-business sector and is dedicated to a very specific topic: the sale of subscription-based IT solutions. Not all of the strategies and tools presented are new, but the differences to other business and sales models are well elaborated and underpinned with studies, surveys and concrete company examples. We would have liked to have seen a little more of the latter, but would have liked to have done without omnipresent Anglicisms such as "Speedy Persuader". The numerous illustrations, calculation examples and tables help to make the sometimes difficult subject matter easier to understand. The structure of the book allows for quick reference. getAbstract recommends it to all marketing and sales employees of B2B companies on their way to a digital business model - especially their managers.getAbstract rating: 7Implementability: 7Innovation level: 8Style: 5

Publisher: Linde VerlagYear of publication: 2016Pages: 150ISBN: 9783714302967