Reaching digital natives with display, video and mobile

DIGITAL NATIVES Goldbach Audience launched the "Best of Swiss" offering for target group-specific advertising in 2013. The new "Youth" theme complements the offering. For the first time, it is possible to place cross-device advertising in display, video and mobile within a thematic environment with just a single booking.

With just one booking, advertisers can target young people via platforms such as toasted.ch.The fact that the media use of digital natives is changing massively is nothing new. According to the latest JIM (Youth, Information, (Multi-)Media) study for Germany by the Medienpädagogischer Forschungsverbund Südwest (Southwest Media Education Research Association), 12- to 19-year-olds spend an average of just under three hours a day online. And 74% of young people are on video portals at least once a week. In Switzerland, 97% of 14- to 29-year-olds now use the Internet regularly (NET-Metrix-Base, 2013-2 ENK).But reaching this advertising-relevant young target group is not easy because of their broadly diversified usage behavior. Thus, the new "Best of Swiss Youth" channel from Goldbach Audience advertisers with high-reach communication in display, video, and mobile with just a single booking. The attractive offering includes leading youth platforms such as joiz.ch, mtv.ch, ronorp.net, thatsme.ch, partyguide.ch or usgang.ch and new toasted.ch bundled. With "Best of Swiss," Goldbach Audience already offers ten target group environments at favorable conditions: Car, Entertainment, Family, Finance, Game, Health, Youth, Cooking, Travel and Weather.ToastedAt the same time, Goldbach Audience announced the exclusive secondary marketing of toasted.ch. With a large national reach among 12- to 30-year-olds, the youth portal is ideally suited for integration in "Best of Swiss Youth. Toasted.ch offers premium content in the areas of news, knowledge, youth, entertainment and trends. Targeting options include age, gender, region, and interest.