Digital Business Excellence

Internet strategy, social media, payment models - this compendium provides all the information needed to get an online store up and running. It is more of a comprehensive reference work than an evening read. While the actual text of the book is rather dry and theoretical, numerous boxes with examples from the business world ensure a better understanding and increased clarity. In addition, many graphics and tables have been included to provide a quick overview. getAbstract recommends the book to all entrepreneurs and managers who want to take the step into the Internet with their company - and to all those who have already arrived there but are still waiting for their success.getAbstract rating: 6Implementability: 7Innovation level: 6Style: 6

Publisher: Schäffer-PoeschelYear of publication: 2013Pages: 485ISBN: 9783791032917