The top ten priorities of digital marketers

DIGITAL MARKETING On February 17, 2016, Marin Software published a study on the priorities of digital marketing managers in 2016. Investing in campaign management technology is a priority for the next twelve months.Ranking of the top 10 priorities of digital marketers in Germany:1. 38.5 percent want to invest in modern technology for more target group insights for campaign management.2. Cross-channel digital marketing is on the list of priorities for 35 percent.3. 29.5 percent want to use target group information for campaign planning and realization.4. 29 percent want better transparency about where our agencies and service providers invest our marketing spend and better transparency about the results they deliver.5. 27.5 percent want to achieve effective scaling of campaigns via social media channels.6. 27 percent want better integration of digital marketing disciplines.7. 22 percent are planning to hire employees with data analysis skills.8. 21 percent want to better integrate online and offline marketing efforts.9. 19.5 percent have set themselves the goal of buying advertising programmatically.10. For eleven percent, a better understanding of the digital customer approach in emerging markets such as Russia, Brazil and China is on the list. 600 digital decision-makers in Germany, France and the UK were surveyed by Marin Software for the study. [email protected] the study can be requested free of charge.