The ten best social media monitoring tools

SOCIAL MEDIA For the fifth time in a row, Goldbach Interactive (Switzerland) AG has taken a closer look at the social media monitoring market and compared numerous manufacturers.The large selection of social media monitoring solutions with different strengths and an almost unmanageable number of functions continues to make it difficult for companies to find the right tool for them. GBI would like to remedy this situation and evaluates the ten best monitoring tools in the Social Media Tool Report on the basis of demo access and a comparison of their results and functions.The Goldbach Interactive Tool Report does not claim to be exhaustive, but this monitoring solution shows which are among the top tools in certain areas of application and should be considered in an evaluation. The report thus provides guidance for companies that already know their monitoring tool requirements, as well as for companies that are new to the topic of monitoring. All of the tools evaluated in the top 10 can be recommended for professional use by GBI. Companies should always decide which tool they specifically need based on their requirements and not be guided purely by the functions of the tool manufacturers.GBI approached a total of 170 tool manufacturers to take part. 40 providers showed interest, of which 23 ultimately ended up on this year's GBI shortlist. The best 10 monitoring tools are presented in detail in the Tool Report. The entire Social Media Tool Report 2015 is available here.