The ten best social media management tools 2016

Goldbach Interactive presents the top 10 social media management toolsFor the current tool report, comprehensive social media management tools were analyzed for the first time, i.e. solutions that cover functionalities for publishing and community engagement in addition to monitoring and analytics. Goldbach Interactive is thus responding to the relevant market developments and the changing needs of companies. 180 tool providers were invited to take part in the study. Functional categories such as publishing, engagement, social account analytics, earned media monitoring & analytics and usability were evaluated. As every year, the tool report provides a list of the top 10 solutions analyzed as well as a description of the best tools in each category. Detailed information on market developments and trends is also included in the report, which does not claim to be exhaustive. Rather, it offers guidance in an increasingly complex market. There is a large selection of solutions and a wide range of functions on offer. This makes it increasingly difficult for companies to find the right tool for social media management, and the results can be seen in the following infographic. The complete Social Media Report is available here.