The six mobile search trends 2017

1. the content is delivered faster After Google has already made a start with AMP (Accelerated Mobile Pages), the breakthrough of accelerated mobile pages will come in 2017. The integration of AMP for articles in organic search was just the beginning. AMP will also become increasingly important in eCommerce in 2017.2. a separate mobile index is coming While mobile search results were previously calculated based on desktop pages, Google is now preparing its own mobile index for the coming months as a consequence of AMP. The great hour of "mobile SEO" begins.3. the search becomes more local With the launch of Google Nearby on Android, the boundaries between search and beacon technology are becoming blurred. This will continue in 2017. Geo-search will become hyperlocal.4. paid search in the app stores As it is becoming increasingly difficult to maintain an overview in the app stores, Apple and Google are now offering companies forms of advertising for the promotion of app installations. The possibilities for targeting and performance measurement will continue to improve in 2017.5 Artificial intelligence finds its way into search In 2016, Google Rankbrain - the artificial intelligence in search algorithms - only influenced a small proportion of search results. But its triumphant advance will continue in 2017. Semantic markups are therefore part of the mandatory SEO program, especially with regard to "direct answers".6. voice search before the breakthrough Siri, Cortana, Google Now, Alexa & Co. are set to revolutionize mobile search. This has been predicted for some time. However, the technologies are now so sophisticated that complete sentences and complex search queries can be understood correctly. And users are changing their behavior: According to studies, every 2nd smartphone user already operates their device by voice. The mobile search trends were summarized by the performance marketing agency metapeople in Zurich.