The new mobile commerce
BOOK TIP In the book "The new mobile commerce", author Gerrit Heinemann explains why m-commerce is only now really taking off, what business models and forms there are and what the key success factors are.For a while now, a few books on the subject have been launched on the market every year, but it is only now that things are really taking off: mobile commerce. With the release of Apple's iPhone 5, the Samsung Galaxy S III and other smartphones as well as the mobile communications standard LTE, the successor to UMTS, the golden age of m-commerce is dawning, at least according to Gerrit Heinemann - and one is inclined to believe him. The business administration professor brings his readers up to date with the latest developments in technology, business models and user requirements. At the heart of his observations are seven success factors for the new m-commerce, which he has derived from an unfortunately unspecified analysis of benchmark companies. There is a wealth of information: the book offers a veritable treasure trove of new studies, comparisons, diagrams and case studies. The shortcomings, however, are the sometimes somewhat professorial style, the sparse reader guidance and the boring layout. Above all, however, one wonders why, in a book that was published in 2012, there are several passages that speculate about what will happen in 2011.getAbstract recommends the book to anyone who wants to find out about m-commerce quickly and comprehensively - also via a summary on their smartphone.getAbstract rating: 7Feasibility: 8 Degree of innovation: 7Style: 6
Publisher: Springer GablerYear of publication: 2012Pages: 229ISBN: 9783834931719
