The Goldbach Crossmedia Award will in future be presented at the "Best of Swiss Web" Award Night

The "Goldbach Crossmedia Award" has in the past and will in the future be given to campaigns that are most convincing through their innovative and intelligent networking. Important criteria are intelligent networking and innovation through the use of new media, forms and technologies."Money follows eyeballs"Like the integration of the "Advertiser of the Year" into "Best of Swiss Web" - the oldest digital award in Europe - which was announced a few days ago, the "Goldbach Crossmedia Award" is now also being embedded due to the change in customers' media usage behavior. "The advertising investments flow to where the consumers are, in other words to the media that they use," says Simone Schulz, Award Manager at Goldbach.With the integration of the "Goldbach Crossmedia Award", Goldbach is taking the next logical step in the digital transformation of marketing and advertising. Just as digitalization is changing customers' media and purchasing behaviour, it is also changing marketing and advertising. Computers and algorithms have long been making inroads into the media and increasingly into creation, content and the mobile user experience, and the "Best of Swiss Web" award night has already brought together the entire digital community, including many young, creative and lateral thinkers. "We want to address this potential with our award," says Simone Schulz. "The good discussions with the creators of 'Best of Swiss Web' right from the start quickly showed that together we can create a relevant event that is a must for the entire creative and communications industry." For the two managing directors of Best of Swiss Web GmbH, Claudio Dionisio and Heinrich Meyer, this further expansion step is only logical: "Digital and analog marketing are moving ever closer together and can hardly be separated from each other. We are already looking forward to the networking on the jury day and on the evening of the awards ceremony; everyone who is anyone will be there. "The 18th "Best of Swiss Web" Award Night with the presentation of the "Goldbach Crossmedia Award" and the "Advertiser of the Year" will take place on April 12, 2018 from 17:00 in the Samsung Hall in Zurich/Stettbach.Background Best of Swiss WebBest of Swiss Web was founded in 2001 and is an initiative of SIMSA - Swiss Internet Industry Association and the specialist media company Netzmedien AG (publisher of "Netzwoche", among others). The aims of "Best of Swiss Web" are to promote transparency and quality standards in the Swiss web and ICT industry and to offer attractive networking opportunities. The core theme of "Best of Swiss Web" is the business-relevant use of web and mobile technologies. Over 850 guests attend the annual awards ceremony, where the award winners meet key clients and contractors to celebrate and network.Background "Goldbach Crossmedia Award"The "Goldbach Crossmedia Award" has been presented since 2005. It recognizes campaigns that are most convincing due to their innovative and intelligent networking.