The following ten projects are up for election this year. They all scored particularly well in the jury's verdict.
Bike to work: Relaunch
Contractor: Panter
"Bike to work" is the national bicycle campaign to promote health in companies. Every year, 1,800 companies strengthen the team spirit, health and sustainable mobility behavior of their employees. The ever-growing user base was the reason for the relaunch with a new website and app. The motto is "keep it simple!" and "have fun". The new site is easy to use on a wide range of devices and can be ideally combined with the app. The original gamification elements encourage users even more to cycle kilometers. The campaign supports companies in a playful way in promoting health, sustainable mobility behavior and team spirit among their employees.
FOOBY - the new culinary platform from Coop
Contractor: Notch Interactive
On behalf of Coop, the agency invented and created the new service brand FOOBY for culinary experiences. The centerpiece is the platform fooby.ch, with many recipes, food knowledge, how-to videos, which makes all steps accessible to the user - from the culinary idea, to shopping, to preparation - in an understandable and intuitive way.
The site is a modern food platform and provides inspiration and tips for the kitchen. In addition to a good, clear recipe list, a comprehensive food lexicon and helpful how-to short films, the site impresses with excellent storytelling and a consistent, on- and offline experience on all touchpoints. The search function, visual presentation and consistency and content structure convinced the jury. The lovingly animated microinteractions round out the experience. The site is a promise for the future.
FRIDAY - NEO
Contractor: Liip
NEO, FREITAG's new global e-commerce and content platform, offers users an attractive fusion of experience and shopping by connecting stories and products.
The conception of the new platform corresponds to the processes in operation, which make high demands due to the single-unit production. The consistent, visual appearance is convincing - as is the increase in conversion thanks to the simplified structure and the option for retailers to create pages for their business. In addition, costs were reduced by simplifying processes and switching to an open source solution. The product videos, which are not only beautiful, but also provide useful information to the potential buyer, were particularly eye-catching.
Grisons - Village phone
Contractor: Jung von Matt
There are many quiet mountain villages in Graubünden. Tschlin is one of them. It is so quiet there that when the village telephone rings, you can hear it throughout the village. The village uses this telephone for a competition. The promise: If you call without anyone in the village hearing it, you win a vacation.
The fact that the "Aktion Dorftelefon" was implemented personally by the entire village community of Tschlin adds to the special charm of the campaign. Via webcam, participants could follow who they were talking to on the phone; the campaign promise was thus already proven and experienced during the competition. This not only convinced the jury. 1.5 million views on YouTube and a huge media response speak for themselves.
https://www.youtube.com/watch?v=/sdqValdpZh0
Jungfrau Railways - Relaunch Website
Contractor: Unic
Breathtaking visual worlds with majestic backdrops of ice, snow and rock characterize the new digital presence of Jungfrau Railways. Top of Europe is not only delivered with exceptionally presented content, but with extensive services around the visit of the destination.
The comprehensive redesign of the Jungfrau Region's web presence not only significantly improves the user experience, it also forms the basis for greater efficiency in marketing and sales. Bounce rates are falling, social media page views and conversion rates are rising, creating the basis for Jungfrau Railways' ambitious growth targets. Many of the site's offerings are exactly what interested users have been missing so far when exploring mountain regions.
MySwitzerland.com - mobile: Relaunch
Contractor: KiloKilo | Pixeltex (Switzerland) | Christian Flepp
MySwitzerland.com is the official website of Switzerland Tourism - in 16 languages. After the launch of m.MySwitzerland.com five years ago, new needs, requirements and usability findings demanded the revision and optimization of usability, information architecture and design.
The new site combines diversity and relevance with attention to detail and the latest technology. The mobile site is uncluttered, with a restrained design and extremely attractive visuals, making it quick and easy to find the content you need. The optimization for small screens is excellently implemented. The mobile site, which functions excellently, provides impressive support in terms of location and time. It loads quickly, even with a slow 2G connection, which is the rule rather than the exception in the mountains. The search lists many results from the huge database in each case; and with the good wellness tips in rainy weather, MySwitzerland is not only suitable for tourists, but also for Zurich residents.
Public Eye: Return to Sender
Contractor: Kind regards
Swiss commodity traders also pollute the air in Africa with "dirty diesel". This led Public Eye to send a container of dirty air back to a company in Geneva with the "Return to Sender" campaign.
The voyage could be followed online and in real time, with an innovative live view of the container ship's position and taking into account GPS and current weather data. The clever storytelling was convincing. "Return to Sender" is an example of how an online campaign can bring impact: 20,000 people signed the petition and caused the reduction of sulfur standards in five countries by a factor of 60 (among others, "dirty diesel" was banned in Ghana, Nigeria, Ivory Coast, Togo and Benin). The site also impresses with its strong visual language with high recognition value. The online presence, designed with attention to detail, informs through an entertaining style with videos and interactive graphics, but also shows proposed solutions and possible actions. This successful campaign reminds Swiss companies of their social responsibility and helps some African countries to achieve cleaner air.
Raiffeisen - Website Relaunch
Contractor: Jung v. Matt Limmat | Virtual Affairs | Netcentric
A total of 270 appearances were combined into a trilingual site and important processes were digitalized throughout. The local content, which is maintained by over 900 publishers, is now at the center of the new site. Access to the content is responsive and needs-centered via a sentence navigation.
This exemplarily managed universal banking site convinces for different user groups with consistent conversion paths (region/branch, private customer needs, corporate customer needs, desired banking areas, etc.). Thanks to the breadcrumbs, the user always knows where he is: top usability. From the point of view of a cross-media, digital solution, the banking presence is also convincingly solved in all respects; the user is usually directed to an advisory contact person. A very strong relaunch.
Sunrise - Relaunch/Mobile First
Contractor: Hinderling Volkart | Namics
Since 2016, Sunrise has been operating online as simply and as quickly as possible. Mobile first and thus the reduction to the essentials were the drivers on the way to generating more online sales, implementing more self services and realizing the best user experience in the CH telco industry.
The large amount of information has been reduced to the essentials, well structured and clearly presented. The comparison of mobile subscriptions is nicely solved. This way, the most important use cases can be reached with just a few clicks. The self-service functionalities have been worked out extensively and the search in tabs has been solved very elegantly. The term "relaunch" does not fit the project's facts: from the jury's point of view, the complete relaunch of the web solution is too convincing. High-quality craftsmanship, a very wide range of functions, a successful mix of technologies and impressive consistency across platform boundaries are the hallmarks of this solution. All in all, a very professional and thoroughly convincing project, which was conceived and implemented with a great deal of care and heart and soul.
Ticketfrog.ch - toll-free online ticketing
Contractor: MySign
Ticketfrog offers event organizers professional and seat-specific online ticketing. The ticketing platform is free of charge for event organizers and free of charge for guests and is financed by means of voucher advertising on the tickets.
The entire process is totally uncomplicated - from the planning of an event, including the creation of a hall plan, to publishing and ticket sales, to statistics, payment, and admission control via QR code scanning, etc: The new, innovative but also courageous solution surprised the jury extremely positively.
At Bestofswissweb.ch you will find a list of all this year's master's candidates with details of the clients and contractors.
The following 10 projects are up for election this year. They all scored particularly well in the jury's verdict.Bike to work: Relaunch"bike to work" is the national bicycle campaign to promote health in companies. Every year, 1,800 companies strengthen the team spirit, health and sustainable mobility behavior of their employees. The ever-growing user base was the reason for the relaunch with a new website and app. The motto is "keep it simple!" and "have fun". The new site is easy to use on a wide range of devices and can be ideally combined with the app. The original gamification elements encourage users even more to cycle kilometers. The campaign supports companies in a playful way to promote health, sustainable mobility behavior and team spirit among their employees. The Best of Swiss Web jury is looking forward to the next challenge!FOOBY - the new culinary platform from CoopOn behalf of Coop, the agency invented and created the new service brand FOOBY for culinary experiences. The centerpiece is the platform fooby.ch, with many recipes, food knowledge, how-to videos, which makes all steps accessible to the user - from the culinary idea, to shopping, to preparation - in an understandable and intuitive way.The site is a modern food platform and provides inspiration and tips for the kitchen. In addition to a good, clear recipe list, a comprehensive food lexicon and helpful how-to short films, the site impresses with excellent storytelling and a consistent, on- and offline experience on all touchpoints. The search function, visual presentation and consistency and content structure convinced the jury. The lovingly animated microinteractions round out the experience. The site is a promise for the future.FRIDAY - NEONEO, FREITAG's new global e-commerce and content platform, offers users an attractive fusion of experience and shopping by linking stories and products.The conception of the new platform corresponds to the processes in the business, which make high demands due to the one-off production. The consistent, visual appearance is convincing - as is the increase in conversion thanks to a simplified structure and the option for retailers to create pages for their store. In addition, costs were reduced by simplifying processes and switching to an open source solution. The product videos, which are not only beautiful, but also provide useful information to the potential buyer, were particularly eye-catching.Grisons - Village phoneThere are many quiet mountain villages in Graubünden. Tschlin is one of them. It is so quiet there that when the village telephone rings, you can hear it throughout the village. The village uses this telephone for a competition. The promise: If you call without anyone in the village hearing it, you win a vacation.The fact that the "Aktion Dorftelefon" was personally implemented by the entire village community of Tschlin adds to the special charm of the campaign. Via webcam, participants could follow who they were talking to on the phone; the campaign promise was thus already proven and experienced during the competition. This not only convinced the jury. 1.5 million views on YouTube and a huge media response speak for themselves.Jungfrau Railways - Relaunch WebsiteBreathtaking visual worlds with majestic backdrops of ice, snow and rock characterize the new digital presence of Jungfrau Railways. Top of Europe is not only delivered with exceptionally presented content, but with comprehensive services around the visit of the destination.The comprehensive redesign of the web presence of the Jungfrau region not only significantly improves the user experience, it also forms the basis for more efficiency in marketing and sales. Bounce rates are falling, social media page views and conversion rates are rising, creating the basis for Jungfrau Railways' ambitious growth targets. Many of the site's offerings are exactly what interested users have been missing so far when exploring mountain regions.MySwiterland.com - mobile: relaunchMySwitzerland.com is the official website of Switzerland Tourism - in 16 languages. After the launch of m.MySwitzerland.com five years ago, new needs, requirements and usability findings demanded the revision and optimization of usability, information architecture and design.The new site combines diversity and relevance with attention to detail and the latest technology. The mobile site is uncluttered, with a restrained design and extremely attractive visuals, and the desired content can be found quickly and easily depending on the situation. The optimization for small screens is excellently implemented. The mobile site, which functions excellently, provides impressive support in terms of location and time. It loads quickly, even with a slow 2G connection, which is the rule rather than the exception in the mountains. The search lists many results from the huge database in each case; and with the good wellness tips in rainy weather, MySwitzerland is not only suitable for tourists, but also for Zurich residents.Public Eye: Return to SenderSwiss commodity traders also pollute the air in Africa with "dirty diesel". This led Public Eye to send a container with dirty air back to a company in Geneva with the campaign "Return to Sender".The journey could be followed online and in real time, this with an innovative live view of the container ship's position and taking into account GPS and current weather data. The clever storytelling was convincing. "Return to Sender" is an example of how an online campaign can bring impact: 20,000 people signed the petition and caused the reduction of sulfur standards in five countries by a factor of 60 (among others, "dirty diesel" was banned in Ghana, Nigeria, Ivory Coast, Togo and Benin). The site also impresses with its strong visual language with high recognition value. The online presence, designed with attention to detail, informs through an entertaining style with videos and interactive graphics, but also shows proposed solutions and possible actions. This successful campaign reminds Swiss companies of their social responsibility and helps some African countries to achieve cleaner air.Raiffeisen - Website RelaunchA total of 270 appearances were combined into a trilingual site and important processes were digitalized throughout. The local content, which is maintained by over 900 publishers, is now at the center of the new site. Access to the content is responsive and needs-centered via a sentence navigation.This exemplary managed universal banking site convinces for different user groups with consistent conversion paths (region/branch, private customer needs, corporate customer needs, desired banking areas, etc.). Thanks to the breadcrumbs, the user always knows where he is: top usability. From the point of view of a cross-media, digital solution, the banking presence is also convincingly solved in all respects; the user is usually guided to an advisory contact person. A very strong relaunch.Sunrise - Relaunch/Mobile FirstSince 2016, Sunrise has been operating online as simply and as quickly as possible. Mobile First and thus the reduction to the essentials were the drivers on the way to generating more online sales, implementing more self services and realizing the best user experience in the CH telco industry.The large amount of information was reduced to the essentials, well structured and clearly presented. The comparison of mobile subscriptions is nicely solved. Thus, the most important use cases can be reached with just a few clicks. The self-service functionalities have been worked out extensively and the search in tabs has been solved very elegantly. The term "relaunch" does not fit the project's facts: from the jury's point of view, the complete relaunch of the web solution is too convincing. High-quality craftsmanship, a very wide range of functions, a successful mix of technologies and impressive consistency across platform boundaries are the hallmarks of this solution. All in all, a very professional and thoroughly convincing project, which was conceived and implemented with a great deal of care and heart and soul.Ticketfrog.ch - toll-free online ticketingTicketfrog offers event organizers professional and seat-specific online ticketing. The ticketing platform is free of charge for event organizers and free of charge for guests and is financed by voucher advertising on the tickets. The entire process is totally uncomplicated - from the planning of an event, including the creation of a hall plan, to publishing and ticket sales, to statistics, payment and admission control via QR code scanning, etc. The new innovative but also courageous solution surprised the jury extremely positively: The new, innovative but also courageous solution has surprised the jury extremely positively.More about the candidates there is here. The next Best of Swiss Web Awards will be presented on the evening of April 6, 2017, at the Kongresshaus in Zurich.
