Content marketing for South Africa

The central communication platform for the campaign is a jointly developed South Africa Guidewhich has its own microsite on www.SecretEscapes.de is published. In it, South African Tourism and Secret Escapes portray the travel destination with various editorially prepared topics. In addition, the campaign includes the placement of display banners on the Secret Escapes website, a newsletter mailing with a focus on South Africa and the distribution of the campaign via Secret Escapes' social media channels. The cooperation is rounded off by exclusive South Africa travel offers that the online portal for affordable luxury travel is putting together exclusively for this campaign.