Clear Channel Switzerland expands presence in the shopping center segment

DIGITAL SHOPPING MEDIA The digital range at the POS, now with national coverage.Clear Channel has been awarded the contract for the marketing and expansion of all advertising space at 46 retail locations managed by the real estate company Privera AG, which operates throughout Switzerland, as part of a tender.Privera and Clear Channel are currently working together at the 46 evaluated locations to examine how the existing range of advertising space can be optimized and expanded, where possible with digital advertising space. The shopping centers include top locations such as the Métropole in Lausanne and the Neumarkt in Oerlikon ZH.Digital shopping media opens up new and exciting opportunities to connect people with brands when they are out and about and in a shopping mood. Global studies show that 70% of all purchasing decisions are made directly at the point of sale. Context, creativity, timing and precise knowledge of the target groups are key factors for the success of advertising campaigns. So it's not just about how an advertising medium looks - but above all when and where it is seen. Digital Shopping Media offers the opportunity to convey customized messages and multiple subjects, coordinated in terms of time, date, place and location. Many creative possibilities allow brands to tell their stories using animations and full-motion films. There are also several innovative ways to interact with consumers. Advertisers can discover a new, flexible premium medium that offers completely new opportunities to maximize advertising impact.