Book tip: "More business success with marketing automation"

Many SMEs have not yet made the leap into the digital world. The book "More business success with Marketing Automation 2018: How to automatically generate new customers and sell up to 30% more" provides them with a concrete guide on how automated online marketing can also work for small local businesses, and the author offers assistance for every step: from the selection of the marketing automation system according to individual criteria to implementation, the reader receives instructions and valuable practical tips. All the important core functions of such software systems suitable for SMEs are highlighted in order to give the reader a precise understanding of the basic mechanisms of online marketing, as well as considerations for identifying individually suitable strategies.

Added value for all digitizing SMEs

The combination of background knowledge and up-to-the-minute information makes "More corporate success with marketing automation 2018" An outlook on the future of marketing technologies and the core functions of marketing automation provides readers with plenty of material for further strategic planning. This book also reveals how SMEs can not only improve their lead generation with marketing automation, but also optimize internal processes.

Updated content, optimized structure

A lot of new, cutting-edge content also makes this book worth reading for anyone who is already familiar with the previous edition. It highlights the latest trends in the field of marketing automation, but also looks at the most relevant providers on the market today, and anyone looking for a specific system will particularly benefit from the new section on comparison platforms and their advantages and disadvantages. With the checklists and information in this book, the most common mistakes with marketing automation can be avoided right from the implementation stage, and the numerous new contents on strategy also shed light on topics such as buyer persona, traffic sources and the collaboration between sales and marketing, which is often in need of optimization.About the author: Alex Schöpf is an engineer ETH NDS BWI and has been working in content marketing and sales for over 15 years. Among other things, he has built up a business unit from its foundation to 90 million internationally. He is familiar with process automation and change management from industry and has been working with marketing automation since the technology has been around. Alex Schöpf independently advises companies on continuous growth with the right tools.