Bring! Labs expands offering for advertisers in the non-food segment
The operator of the Bring! and Profital apps is expanding its advertising offering for non-food brand manufacturers and now enables campaigns in the entire DACH region.
Bring! Labs has announced that it will further expand its own offering for advertisers. Advertising formats of the Bring! app are now also available in Austria, which means that "comprehensive campaigns for the entire DACH region are now possible". At the same time, the advertising platform is being opened up to the non-food segment. Brands from areas such as consumer electronics, home and garden, fashion, toys and health now have the opportunity to address potential customers at the moment of purchase.
"The launch of our advertising formats in Austria and the opening up to manufacturers from the non-food segment will enable further growth," explains Marco Cerqui, co-founder and CEO of Bring! Labs. "Since the integration of Profital into Bring! Labs AG two years ago, we have invested heavily in the foundations for the further expansion of our international business activities. We have restructured our organization, renewed our advertising infrastructure and improved the user experience of our apps. In 2023, we have already seen very good results from this work - now we are ready to take the next big steps."
More communication and cooperation in the app
There will also be various innovations for users of the Bring! app in 2024. Last year, the app onboarding was revised to improve user-friendliness and encourage users to use the app more sustainably. Further features are now being implemented to increase communication and collaboration options within the app. These should be particularly helpful for multi-person households that keep joint shopping lists.
Expansion of the management teams
The management of Bring! Labs was also restructured with a view to the growth strategy. Alessandro Del Fabro joined the company as CFO in 2022, while Simone Kühn has been working in her role as COO for Bring! Labs since November last year. The position of Head of FMCG Advertising was filled by Kevin Moritz for Germany in May 2023 and Michel Rahm for Switzerland in October 2023.
