Blick expands eSports area

At the same time, a new member of staff has joined the social media team at View-Group was launched. He is responsible for online reporting on all aspects of eSports on the various channels of the View-group. "With the expanded offering, we can serve eSports enthusiasts even better and further expand the German-speaking community. We see great growth potential for our media brands here," says Roger Hämmerli, Head of Social Media at the View-group. Worldwide, but also in Switzerland, Germany and Austria, eSports is growing rapidly.

Focus on the needs of the community

The needs of the eSports community are the focus of the reporting. Various types of content are offered in order to respond to this in the best possible way. "We rely on a mix of content: this includes livestreams, video content, reports, interviews and home stories with well-known gamers," says Hämmerli. View eSports Cup, the largest live eSports event in Switzerland, forms an integral part of the offering. "With eSports events and tournaments, we want to offer both the community and the players a platform and build a bridge between gamers, companies and spectators," explains Lukas Troxler, Head of Product Management Sports.