Best of Swiss Facebook and Twitter
SOCIAL MEDIA Who uses Facebook and Twitter most successfully as a marketing tool? On March 10, 2015, as part of the third Worldwebforum, the awarding of the "Best of Swiss Facebook Award" and "Best of Swiss Twitter Award" takes place. The shortlist includes well-known Swiss brands such as Swatch, Migros, Swiss, Rivella, Feldschlösschen and Deindeal.
On March 10, it will be decided which companies successfully use which platform as a marketing tool.At Worldwebforum 2015 high-ranking international experts such as Steve Wozniak and Ibrahim Bashir from Twitter will be on stage to talk about "Digital Transformation & Leadership". At the end of the conference in Zurich, the "Best of Swiss Facebook Award 2015" and the "Best of Swiss Twitter Award 2015" will once again be presented this year. They will honor those Swiss companies that use Facebook or Twitter most effectively as a marketing tool.Fabian Hediger, initiator of the worldwebforum: "In the ranking, it is important to us to achieve an objective presentation and evaluation of the individual presences in terms of their quantitative and qualitative characteristics." The quantitative assessment of the individual Facebook presences is based on the criteria "Range", "Admin Activity" and "Community Response", while the qualitative assessment is broken down into the criteria "Swissness", "Design" and "Content". The successful use of Twitter is fundamentally different from Facebook: minimalism vs. details, topicality vs. quality, and all in 140 characters - a challenge that must be mastered.Facebook: Shortlist Top 25- Appenzeller- Feldschlösschen- Lindt- Ovomaltine- Swatch- Confiserie Sprüngli- Hiltl- Cailler- Läderach- Swiss- Deindeal- J.S. Bach-Stiftung- Migros- Ricola- Toblerone- Digitec- Kägi-Söhne- Nescafé- Rivella- WOG.ch- Emmi Energy Mild- Lidl Switzerland- OK.- Sunrise- ZweifelTwitter: Shortlist Top 10 - 20 Minuten- Breitling- CERN- Swiss- Switzerland Tourism- Omega- SBB- Roger Federer- Migros- Swiss Ice Hockey
