Baloise campaign puts website under water

CAMPAIGN For Basler Versicherungen's digital campaign "Betriebsunterbruch", the Erdmannpeisker agency worked with Campfire to put the website under water.

A Baloise campaign draws attention to the dangers of flooding. A lightning strike, fire or flood usually strike completely unexpectedly. Statistically, many companies that have had to interrupt operations for more than three months file for insolvency within three years.Basler Versicherungen protects against the risk of "business interruption" with the new product "Baloise KMU Kombi" not only in the form of a classic insurance policy, but also offers support with important organizational and communication tasks with the additional service "Assistance". For the promotion of this new offer, Basler Versicherungen once again relies on the cooperation with Erdmannpeisker and the digital agency Campfire. The key visual developed by Erdmannpeisker provides the communicative basis for the campaign. The microsite baloise.ch/interruption-of-service provides visitors with concrete added value in the form of the online security check. Here, businesses can check their current security (measures already taken) and receive concrete tips for improving the security of their business. The evaluation of the online security check can be downloaded as a checklist and help to secure one's own business as a precaution. In cooperation with Campfire, Erdmannpeisker developed the entire communication concept for the product "Business Interruption". The resulting key visual, a warehouse submerged under water, was animated by campfire for online implementation in a 3D rendering and the entire microsite was digitally submerged. The visitor to the microsite can symbolically let the water in the warehouse run off with a click and thus expose the contents of the microsite.In addition, Basler Versicherungen, in cooperation with Somedia Promotion from Chur, produced four explanatory films for a better understanding of the new product. The videos show possible dangers and their effects for SMEs and present possible measures for risk minimization.