Argus der Presse AG becomes Argus Data Insights Schweiz AG

As the number 1 in media monitoring, media reviews and media analysis in the DACH region, the Argus Data Insights Group, in addition to further developing its core business, is focusing on entering the market in the areas of social media monitoring/analytics, combined paid/owned/shared/earned media solutions and integrated media intelligence platforms. Arugs Data Insights aims to be the preferred provider of integrated business intelligence solutions for companies to make informed decisions in marketing, communications and strategy.Argus Data Insights Schweiz AG (formerly Argus der Presse AG) and Argus Data Insights Deutschland GmbH (formerly Ausschnitt GmbH) are among the leading media intelligence companies in their markets. They have been working closely together for many years and are now joining forces under the unified brand to develop even faster towards becoming providers of business intelligence solutions. "Our approximately 10,000 customers in the DACH region benefit from the combination of over 100 years of experience, global media coverage, innovative technology, customized products and personal consulting. The new brand values are based on these success factors. We have invested a lot of time and knowledge in analyzing the markets and understanding future customer needs," says Ralph Brechlin, CEO of Argus Data Insights Schweiz AG. "As Argus Data Insights Group, we enter the market with the value proposition of offering our customers integrated media intelligence solutions with an excellent price/performance ratio. Our products, whether standardized or customized, meet all customer needs and thus create the essential basis for well-founded decisions in marketing, communication and strategy," says Dr. Bernd Pfister, Chairman of the Board of Directors of Argus Data Insights Holding AG.This year, further exciting projects will be implemented in the areas of social media, integrated platforms and media analytics. At the same time, Argus Data Insights Schweiz AG is intensifying its business activities in Western Switzerland and will be strengthening its office in Lausanne in the coming months.