Eight million US dollars for brand management platform Frontify
Several high-profile investors are involved
The Swiss startup, headquartered in St. Gallen, has secured investment in a Series A funding round led by the London-based venture capital firm Blossom Capital. Doodle co-founder Myke Naef, Dr. Thomas Duebendorfer (formerly of Google), and Cédric Waldburger of Tenderloin Ventures remain involved as early-stage angel investors.
Founded in 2013 by current CTO Roger Dudler, Frontify helps companies create consistent brand experiences by providing all employees with access to a constantly updated platform that includes a brand portal, a digital assets library, a UI pattern library, and style guides. In addition, Frontify offers the product Workspace a central hub for all internal and external collaboration among marketing and branding teams, designers, and software developers.
A Consistent Brand Across All Touchpoints
«Strong brands are built through brand-consistent communication and consistent behavior at every touchpoint a company has with people—both internally and externally,» says Andreas Fischler, CEO of Frontify.He goes on to explain: «A strong brand enables a company to raise prices, achieve higher margins, and attract better employees, which ultimately has a positive impact on a company’s growth. A strong brand is probably one of the most important growth tools ever invented.».
