20 Minuten presents a portrait of Generation Z

The new campaign from 20 Minuten uses the claim "Your life. Deine Storys." (Your life. Your stories.), the new 20 Minuten campaign shows in an authentic way how young people in Switzerland use 20 Minuten in their everyday lives. In the creation of the commercials, online advertising media and print ads, the focus was on authentic images and an unobtrusive integration of the product. This resulted in honest and true-to-life portraits of young people with a high recognition value.The campaign spot

In addition to the campaign, the topic of "Generation Z" is also being taken up by the 20 Minuten editorial team. "We want to meet our young readers in their world and shed light on the topics that interest and concern them," explains Désirée Pomper, Head of Domestic/Politics and member of the editorial board of 20 Minuten. Thematic fields such as lifestyle, fast food, fashion and education, which are of particular interest according to the annual youth survey, are dealt with more intensively and prepared especially for the young target group. New blog formats offer 20 Minute users a platform to present themselves to a broad readership or to consume exciting news from the world of news via moving images. Anthony Ackermann tackles relevant topics in a young, cheeky way in his weekly format "Extrablatt". Alpi knows best" gives users a direct insight into the everyday life and adventures of the community.