20 Minuten launches its own national music radio station

Commuters prefer to listen to music on their smartphones. With the new music radio 20 minutes will provide its users with musical inspiration directly via the app every day and around the clock from May 2017. In the best sound quality and tailored to the consumption situation on the go. 20 Minuten works with a team of proven specialists to implement the content of the new platform. The music editorial team creates new playlists on the pulse of the times every day. As a social medium, 20 Minuten also offers its users the opportunity to actively help shape the radio program. Listeners can rate the songs played. The voting flows directly into the program and so songs with many "upvotes" are played more often and songs that are not well received by users are removed from the program. "With radio, we want to address our target group via a new channel and continue to position the 20 Minuten media brand as young, trendy and innovative," explains Marcel Kohler, Head of Advertising & Commuter Media and member of Tamedia's Management Board.One station for all of SwitzerlandUsers in German- and French-speaking Switzerland can listen to the music radio for free via the 20 Minutes app (iOS and Android). In Ticino, it is broadcast via the Tio app and the 20minuti.ch/tio.ch mobile page. In this way, the 20 Minuten media brand is also present throughout Switzerland with its latest development.MarketingThe 20 Minuten music radio station is marketed in collaboration with swiss radioworld AG - a subsidiary of Goldbach Group AG and responsible for the national placement of radio advertising. swiss radioworld AG already markets brands such as Spotify and Tunein in this area. "We are very pleased to include this enormously attractive brand in our digital audio portfolio", says Ralf Brachat, Managing Director of swiss radioworld AG.