"Car For You": Tamedia and AXA launch joint car platform
The joint venture between Tamedia and AXA, founded in January 2018, is launching a new product: The «Car For You» platform is designed to advise users on buying a car. A transparent price check also shows how fair the price is compared to similar offers.
The search for the right vehicle is often difficult and time-consuming, and the range of vehicles on offer is often so large that prospective buyers without the appropriate know-how quickly reach their limits. This is where "Car For You" comes in. The new car platform focuses on users without a great deal of vehicle knowledge: With a transparent price check using a self-learning algorithm, "Car For You" shows how fair the price of a vehicle is in comparison with similar offers, thereby creating certainty for the user that the desired vehicle is really within a reasonable price range.
"Car For You" also offers innovative features such as 360° exterior and interior views: "This gives prospective buyers a completely new search experience - as if they were viewing the vehicle on site," explains CEO Ivo Streiff. A free money-back guarantee for selected vehicles rounds off the experience.
"Car For You" was launched as a basic version at the end of January and has been further developed in agile start-up mode in recent weeks, with new functions and services added. The aim is to convince not only potential buyers but also garage owners of "Car For You" and to establish itself as a leading platform in the market in the medium term. "We want to present our users with transparent and fair offers from credible providers and thus position ourselves as a trustworthy partner," says Ivo Streiff.On "Car For You", vehicle dealers also benefit from conditions that are unique in the market.
The launch is accompanied by a national campaign implemented by Freundliche Grüsse with the claim: "Find the car that fits your life". - to be seen shortly on Werbewoche.ch.
