Bridging the gap between aesthetics and functionality
Station has developed the new website for the Foto13 photography agency. The understated design is intended to showcase the work of these professional photographers to its best advantage.
In advertising, PR or for editorial photo assignments - first-class photographers are a prerequisite for any successful shoot. This is why the leading Swiss photography agency 13 Photo has expanded its role as an online agent. The new website, implemented by Station, conveys the high quality standards and makes it easier to make the right choice. "We give our photographers a platform that reflects their outstanding work and presents it in a fitting manner," says CEO and founder Andreas Wilhelm. "Whether in the portfolios or in individual reports and series, the image always takes center stage."
Simple design and striking imagery complement each other on the digital platform and make the qualitative characteristics of the more than 50 photographers tangible beyond print and gloss. The website thus succeeds in elegantly bridging the gap between aesthetics and functionality: on the one hand, the appealing editorial look invites you to linger and discover. On the other hand, the targeted selection of photographers is considerably simplified thanks to the cross-page search function and intuitive filters.
Responsible for 13 Photo: Andreas Wilhelm. Responsible at Station: Benjamin Kägi, Lisa Nestico, Dennis Schärer, Patman, Enrico Bozzolini.
