"Brands should act like creators on TikTok"
In an interview with werbewoche.ch, which took place during the Cannes Lions, Thomas Wlazik and Mirco Hecker from TikTok announced exciting news for Switzerland. They also emphasized the paramount importance of creativity for the platform. The full conversation was recorded on video and is available in this article.
TikTok has been inspired by user-generated content and encourages brands to act like creators and create entertaining, authentic content. TikTok's growth worldwide has been impressive, with over 150 million user:s in the U.S. and over 150 million user:s in Europe. The platform now offers a much wider variety of content, the two experts say in conversation. And they also emphasize that creativity on TikTok is taking place at a new level and that brands now have the chance to enter into a dialog with the user community and use their creativity to develop impressive campaigns. Mirco Hecker is Brand Partnership Lead Switzerland and the first point of contact for TikTok in Switzerland.
