Blueglass: No castles in the air, but user-centered SEO for AgentSelly

The real estate market is highly competitive and digitization is in full swing. How does a provider manage to stand out from the numerous competitors?

AgentSelly uses a mix of digitalization and personal contact to bring sellers and qualified buyers together - be it to sell a house or apartment, or to have one's property valued quickly and easily in a first step.

Focus on web content

To cover the customer journey more broadly, AgentSelly takes a strategic approach and relies on SEO and high-quality web content among other measures. This is done with the aim of increasing visibility compared to the competition, increasing organic traffic and steadily gaining new customers.

After a preliminary SEO audit, BlueGlass Interactive created a content plan based on a strategy workshop and a market and search needs analysis.

Following defined milestones, the SEO specialists are now continuously focusing on the highly competitive generic keywords from the subject areas of selling, valuing and brokers. To this end, they are developing user-centric content pages and carrying out the associated SEO optimizations.

The structured as well as tactical approach brings measurable success: According to Blueglass, organic traffic has increased by over 30 percent in just 6 months compared to the previous period.

Even an additional usability refresh of the entire website had done no harm to organic visibility: the predicted visibility target for the year was already achieved after six months. And for highly competitive keywords such as "selling an apartment", a top 3 ranking on Google's page 1 was achieved.

Currently, the content area is being further expanded in order to offer users the best possible user experience and thus rank high in search engines.

In parallel, the new campaign spot "We don't sell castles in the air" is running on TV and being promoted on various social media channels.