Blue-Infinity becomes part of the Dentsu Aegis network
The Dentsu Aegis Network is expanding its expertise in digital transformation and is acquiring Blue-Infinity, the leading Swiss player in this sector.
As part of the acquisition, Blue-infinity will join Dentsu Aegis' global digital marketing network Isobar and work closely with Isobar worldwide. This acquisition strengthens the Dentsu Aegis Network's digital transformation expertise in Switzerland, while providing Blue-infinity with global access to the Dentsu Aegis Network's expertise.
Founded in 2001 by Christophe Martin and Pierre Aebischer, Blue-Infinity is today one of the main players in the digital economy in Switzerland and Europe. Headquartered in Geneva, the company has a wide range of integrated services, particularly in the areas of digital marketing, CMR, point of sale digitization, e-commerce, workplace digitization and collaboration tools.
With more than 500 employees in offices in Switzerland, Portugal, the Czech Republic, Hong Kong and the United States, Blue-Infinity manages the digital transformation of more than a hundred well-known clients from a wide range of industries, including consumer goods, retail, banking, public sector, non-governmental organizations, pharmaceuticals and luxury goods.
Blue-Infinity has been recognized for its digital expertise with many international awards and through partnerships with market-leading technology companies such as Salesforce (Platinum Partner with the largest resource pool in Switzerland), Microsoft (Managed Gold Partner), Oracle (Business Partner) and Apple (Strategic Partner).
Christophe Martin, Managing Partner and CEO, and Pierre Aebischer, Managing Partner, will continue to lead Blue-Infinity, further expand the Isobar portfolio and report directly to Lars Bo Jeppesen, CEO of Dentsu Aegis Network Nordics, Central & Eastern Europe. The leadership of Dentsu Aegis Network in Switzerland will also remain unchanged with Thomas Spiegel as CEO Dentsu Aegis Network Switzerland.
Lars Bo Jeppesen, CEO of Dentsu Aegis Network Nordics, Central & Eastern Europesays, "I am very impressed with the entire Blue Infinity team and its leadership. With their creative talents and extensive technical expertise, they are able to develop innovative solutions that are both important today and relevant for the future."
"Blue-Infinity is highly complementary to Dentsu Aegis Network's portfolio of services and, especially in terms of technology, a great asset on the path of our 100 percent Digital Vision 2020. I look forward to working with Christophe, Pierre and their teams to deliver significant value to our customers ", he adds.
Thomas Spiegel, CEO of Dentsu Aegis Network Switzerland affirms: "We are very pleased to welcome Blue-Infinity to the Dentsu Aegis Network. Thanks to the technical and creative capabilities of the Blue-Infinity team, we will be able to expand the Group's service offering to include fully integrated digital transformation solutions in the future, both in Switzerland and across the region."
Christophe Martin, Managing Partner and CEO of Blue-Infinity adds: "We are proud to be part of such an innovative network as Dentsu Aegis Network. We share a vision and common values and pursue the same strategy of supporting the digitization of our customers worldwide with our holistic expertise throughout."
Pierre Aebischer, Managing Partner of Blue-Infinity emphasizes: "Above all, the exciting opportunities that the global network opens up for our employees and our customers impressed us and were decisive for our motivation to become part of the Dentsu Aegis Network. We look forward to working with them."
