Bitpanda launches new brand campaign in Switzerland
«If crypto, then Bitpanda» returns in a campaign that redefines what trustworthy investing looks like in Europe. The campaign was conceived and executed by Serviceplan.
The new Bitpanda campaign relies on impressive images and global ambassadors. (Image: zvg)Bitpanda, Europe's leading crypto platform, has unveiled its latest brand campaign, bringing its signature message "If crypto, then Bitpanda" to life through a bold new creative direction and a series of global lifestyle ambassadors. The campaign's message is clear: investing should match the pace, needs and mindset of each individual.
The campaign also marks the start of a major brand upgrade for Bitpanda, introducing a new visual identity centered around an iconic green room - a symbol of clarity, control and opportunity in the world of investing. The campaign will air across television, digital, outdoor and social media and captures Bitpanda's identity, not just as a platform, but as a financial brand tailored to the way people live, move and think today.
"This campaign is our invitation to everyone who is ready to take their financial future into their own hands. We combine high-performance sport, personal style and smart investing to show that modern wealth accumulation is no longer a niche, but part of everyone's lifestyle," says Eric Demuth, CEO of Bitpanda.
The creative direction is based on a series of cinematic images featuring Bitpanda's global ambassadors in striking environments such as famous stadiums and urban backdrops, set to the song "A$AP Forever" by A$AP Rocky. The existing message "When crypto, then Bitpanda" reflects a broader shift towards empowerment and clarity, brought to life through bold imagery and impactful storytelling. The campaign was directed by Carlo Oppermann and shot by one of Germany's leading production companies, 27km, and award-winning photographer Alex Waltl. The creative concept and implementation were created by Serviceplan.
The upgrade of the Bitpanda brand reflects its evolution from a fintech challenger to a regulated, accessible and trusted premium investment platform, used by over 7 million users across Europe and offering the most comprehensive selection of cryptocurrencies on the European market.
This new campaign builds on Bitpanda's growing presence in culture and sport, including partnerships with FC Arsenal, FC Bayern Munich, AC Milan, Caro Daur, Melissa Satta and others.
