Biggie and Contcept Make Brands Visible Through AI
Biggie and Concept Communication are entering into a strategic partnership: Using AI analytics, PR, and content optimization, the two agencies are helping companies strategically strengthen their brand presence in traditional search engines and AI systems.
When AI Decides Who Is Visible
Zurich, May 2026 – Biggie and Contcept Communication are combining their expertise in a strategic partnership aimed at helping companies in Switzerland strengthen their AI visibility, digital communication, and content performance. The focus is on AI-powered analytics, AI search audits, customized AI solutions, and data-driven optimization measures—for brands that want to remain visible and relevant in both traditional search engines and AI-generated results.
This collaboration addresses a key shift in digital marketing: search engines are no longer the only entry point into the customer journey. Brand perception and purchasing decisions are increasingly shaped by interactions with AI systems. As a result, in addition to traditional SEO, so-called AI optimization is gaining importance—that is, the question of whether a brand appears in AI responses, is described accurately, which sources it is associated with, and how positively its context is portrayed.
Technology Meets Strategic Communication
Biggie brings its technological AI expertise to the table: from AI-powered audits to custom AI agents and workflow automation, all the way to secure AI infrastructure. Contcept complements these services with strategic PR and content expertise. This includes optimizing existing content, establishing subject matter authority, developing quotable content, media relations, and strategically positioning companies in an increasingly AI-driven information landscape.
«AI is fundamentally changing the way people search for information, compare brands, and make decisions. With Contcept, we’re building a bridge between technological analysis and communicative impact: We show where brands stand in AI systems—and Contcept helps to strategically improve that visibility through PR and content,» says Silvana Imperiali, Managing Director of Biggie.
From Analysis to Effective Implementation
A key focus of the partnership is the integration of data analysis and execution capabilities. Biggie identifies how brands appear in AI systems, which sources dominate, which competitors are more visible, and where content gaps exist. Based on this, Contcept develops concrete PR and content strategies: ranging from AI-optimized FAQs and how-to guides to thought leadership content, media placements, case studies, and structured content clusters.
The joint offering includes AI search audits, prompt and competitive analyses, benchmarking of brand presence in leading AI systems, content optimization for AI readability, PR strategies to strengthen authority and citability, and ongoing monitoring of visibility and sentiment.
«AI visibility isn’t created by technology alone. It requires relevant content, credible sources, clear messages, and strategic communication. This is exactly where Contcept comes in: We translate the insights from AI analyses into effective PR and content strategies,» explains Andreas Messerli, CEO of Contcept.
Through this partnership, Biggie and Contcept are positioning themselves as a one-stop shop for companies looking to make their communications AI-ready—from analysis and strategic planning to practical implementation in PR, content, and digital brand management.
For more information about the partnership and Biggie's services, visit ch.biggie.co/de/home retrievable.
Responsible at Biggie: Silvana Imperiali, Managing Director. Responsible at Contcept: Andreas Messerli, CEO.
